Personalize. Influence. Reward.
Sell More.


VMob's intelligent personalization platform generates in store sales revenue for brands with physical locations.

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Personal

Send The Right Content to The Right People at the Right Time

Collect real-time, real-world data including weather, location and traffic conditions, and use it to personalize marketing content and customer experiences. Get people through your door by giving them what they need, when they need it.

Physical

Turn Online Customers Into Offline Sales

Encourage customers offline by delivering targeted content to connected devices including smartphones and wearables. Continue the conversation with visitors to your physical locations by connecting your WiFi, beacons, NFC, digital displays and POS to create an engaging, seamless, customer experience.

End to end

Track channel contribution from engagement to sale

VMob doesn't stop at mobile marketing. We completely close the loop, tracking and analyzing behavior to help you understand and guide the entire customer journey: from the first push message to the final transaction.

Intelligent

Make More Informed Marketing Decisions

VMob gives you the tools to collect and analyze millions of customer data points and make intelligent decisions at every stage of the customer journey. Or you can let us make those intelligent decisions for you; harness the power of Big Data, machine learning, business intelligence and predictive analytics to understand the mobile's contribution to your bottom line.

Clients

  • 7-eleven
  • Anheuser-Busch
  • esso
  • Olivers
  • Fly Buys
  • auckland hotc
  • McDonalds
  • apegroup
  • Loyalty Rings
  • Bud-Light
Case Study

McDonald's Case Study

We connect McDonald's existing mobile apps to the VMob platform, enabling them to collect real-time data on customer preferences and behavior. This live marketing data allows McDonald's to deliver highly targeted and relevant content to customers, encouraging them to take up offers on premium products.

Within 4 weeks of the first VMob-powered app's release it was downloaded over a million times, putting it at number one in both Google Play and iTunes. Within 5 weeks of launch, 2% of all store guests redeemed an offer, spending an average of 47% more than those who didn't. Since McDonald's started using VMob's live marketing data to create targeted offers, redemption rates have increased by more than 700%.

47%
Increase in tray value
7x
Increase in redemption rates

Resources

Expert advice on turning your app into a revenue generating machine; get the latest news, insights and events from the VMob labs.

The Internet of Hotel Things

The Internet of Hotel Things

The Internet of Things really isn’t anything new; it’s simply a network of connected devices. However, a few developments in recent years have made it a much more powerful proposition for customer-facing businesses. So how can the hospitality industry use the IoT to improve guest experiences?

The Holy Grail of Marketing

The Holy Grail of Marketing

Marketing is undergoing rapid transformation as mobile apps offer new and exciting ways to for brands to engage with customers. Early adopters have now started to look for ‘what’s next’ in their digital and mobile marketing strategy, so here’s the end game – the Holy Grail of marketing for customer-facing brands.

With Big Data comes Big Analysis

With Big Data comes Big Analysis

At VMob’s peak the platform processes around 8,000 activities a second; a massive 43GB of data per hour, all of which can be analyzed to personalize shopper experiences. That’s way too much information to dump in a spreadsheet, so how do you deal with data this big?

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