We believe you can use personalization and connected tech at every stage of the customer lifecycle; if we didn’t, we wouldn’t have an intelligent personalization platform. But can you really use personalized marketing – mobile or otherwise – to attract new customers? It seems like apps might be an easier strategy for keeping the customers you already have rather than acquiring new ones...
PhysicalTurn Online Customers Into Offline Sales
Encourage customers offline by delivering targeted content to connected devices including smartphones and wearables. Continue the conversation with visitors to your physical locations by connecting your WiFi, beacons, NFC, digital displays and POS to create an engaging, seamless, customer experience.
End to endTrack channel contribution from engagement to sale
VMob doesn't stop at mobile marketing. We completely close the loop, tracking and analyzing behavior to help you understand and guide the entire customer journey: from the first push message to the final transaction.
IntelligentMake More Informed Marketing Decisions
VMob gives you the tools to collect and analyze millions of customer data points and make intelligent decisions at every stage of the customer journey. Or you can let us make those intelligent decisions for you; harness the power of Big Data, machine learning, business intelligence and predictive analytics to understand the mobile's contribution to your bottom line.
McDonald's Case Study
We connect McDonald's existing mobile apps to the VMob platform, enabling them to collect real-time data on customer preferences and behavior. This live marketing data allows McDonald's to deliver highly targeted and relevant content to customers, encouraging them to take up offers on premium products.
Within 4 weeks of the first VMob-powered app's release it was downloaded over a million times, putting it at number one in both Google Play and iTunes. Within 5 weeks of launch, 2% of all store guests redeemed an offer, spending an average of 47% more than those who didn't. Since McDonald's started using VMob's live marketing data to create targeted offers, redemption rates have increased by more than 700%.
Expert advice on turning your app into a revenue generating machine; get the latest news, insights and events from the VMob labs.
The drive to connect is so hot right now that experts predict somewhere in order of 5 billion connected devices on the planet by the end of 2015, exploding to 25 billion by 2020. But it’s not the Things themselves we should be most fascinated with, it’s the massive amounts of data those things generate, and ultimately the personalized experience we can offer once we understand what that data means.
Like half the internet, I backed the Exploding Kittens Kickstarter campaign earlier this year. And, like half the internet, I recently received my games – along with this awesome personalized packing slip. Which, like half the internet, I immediately shared with my social network. Some of whom may actually go on to buy the game themselves.