The Internet of Things really isn’t anything new; it’s simply a network of connected devices. However, a few developments in recent years have made it a much more powerful proposition for customer-facing businesses. So how can the hospitality industry use the IoT to improve guest experiences?
PhysicalTurn Online Customers Into Offline Sales
Encourage customers offline by delivering targeted content to connected devices including smartphones and wearables. Continue the conversation with visitors to your physical locations by connecting your WiFi, beacons, NFC, digital displays and POS to create an engaging, seamless, customer experience.
End to endTrack channel contribution from engagement to sale
VMob doesn't stop at mobile marketing. We completely close the loop, tracking and analyzing behavior to help you understand and guide the entire customer journey: from the first push message to the final transaction.
IntelligentMake More Informed Marketing Decisions
VMob gives you the tools to collect and analyze millions of customer data points and make intelligent decisions at every stage of the customer journey. Or you can let us make those intelligent decisions for you; harness the power of Big Data, machine learning, business intelligence and predictive analytics to understand the mobile's contribution to your bottom line.
McDonald's Case Study
We connect McDonald's existing mobile apps to the VMob platform, enabling them to collect real-time data on customer preferences and behavior. This live marketing data allows McDonald's to deliver highly targeted and relevant content to customers, encouraging them to take up offers on premium products.
Within 4 weeks of the first VMob-powered app's release it was downloaded over a million times, putting it at number one in both Google Play and iTunes. Within 5 weeks of launch, 2% of all store guests redeemed an offer, spending an average of 47% more than those who didn't. Since McDonald's started using VMob's live marketing data to create targeted offers, redemption rates have increased by more than 700%.
Expert advice on turning your app into a revenue generating machine; get the latest news, insights and events from the VMob labs.
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At VMob’s peak the platform processes around 8,000 activities a second; a massive 43GB of data per hour, all of which can be analyzed to personalize shopper experiences. That’s way too much information to dump in a spreadsheet, so how do you deal with data this big?